Google 2020 Core Update – Video

google core update review

The following is an email blast that went out ot our list on 10-12-2020


With the December core update still rolling out, I’ve recorded a quick video on what we are seeing so far for our Shopify stores, and also, a wordpress affiliate site that got whacked.



Here’s the video:



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Blogging For Shopify – A Simple But Powerful Strategy

how to blog with shopify

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Like I was trying to hear from EcoMS SEO, what is the best blogging strategy for Shopify. Just quickly, if you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button or head on over to our private Facebook group. Link in the description. Plenty of great discussion going on over there about shopify SEO. So we have a pretty simple method, but it's a strategy on how we actually use our blog within our Shopify store. So some people like to have their blog on a sub-domain, maybe on a WordPress site. We like to keep our blog, a lot of the times, on the Shopify site itself. You just have that domain power and that domain authority that's already there within your core domain. Sometimes when you move your blog to a sub-domain, you've got to build up all that authority.

Even though the sub-domain is part of the core domain, we find that keeping the blog on the sub-domain is more beneficial. Even though Shopify is not ideally set up for blogging, if you make sure your basic foundation on page SEO for your blog and your blog set up is correct, then they rank just fine. Now, if you've been following any of our videos we focused, first of all, obviously heavily on getting our site structure and on-page set up correctly. And then we use our off-page strategies to power up and help those pages rank that we want within our Shopify store. So this is essentially a very simple blog set up. It's simple. We don't make it too complicated. There can be other bits and pieces we do, but this is basically the foundation where we start off with each blog.

So let's say we want to rank our collection page, and this can work with product pages as well. But if you followed any of our videos, we'd like to rank collection pages for a number of different reasons, which I won't go into here. But you can help rank collection pages with the extra content we add and the way we use that schema, et cetera. So we like to rank collection pages. So let's say this is a collection page we want to rank, and you might have 10 collection pages within your store. Essentially then what we go and do, we use data. So we use our tools like [Iref 00:02:10], Keywords Everywhere and to the public, which is really good for finding information on what people are looking for on a particular topic. And we segment out three separate blog posts that are irrelevant to our main topic and ensuring that those blog posts, people are actually wanting to look for that content.

So they're wanting to maybe find answers for that particular theme or that particular topic, or they're literally searching for a keyword. And then we write our articles in the right way, using all our same on-page set up using tools like Surfer SEO to create content that is optimized as best we can. And then we publish that content on our blog post. So we will do that. We essentially create three articles around this core topic and what would call maybe pillar articles or supporting articles supporting this collection page. And so what you end up getting is a pseudo-silo type structure. It's not a solo structure that's vertical, it's a solo structure that interlinks between these three blog articles and then back to the collection page. So you can see here, these arrows are obviously are interlinking between the blog articles and then back to the collection page.

So you create, essentially a closed network of these blog articles back to our collection page. Now this doesn't mean it's entirely closed. We won't have external links from our blog articles out to an external authority site. We may intellect between our segmented blog articles to another collection. If we feel it's relevant. So we're not totally closing off this silo just for this collection page, because you can help other collection pages rank in the same process, but this is the basic setup we start with. And then making sure what our anchor text is correct between the blog articles and then back to the collection page. So once we've got that, then what we'll also do is go and syndicate these blog articles out with RSS. So we'll use it using our co-citation strategy, which we've we've been through in the past.

We might [inaudible 00:04:22] syndicate out to web 2.0, so Blogger, et cetera, which is a really good one to start with because it's an actual Google property and make sure it's all tied in together with our social properties, et cetera. And so then when we write, we do it that way, and we create a new blog article on any particular collection, we syndicate out to that blogger content automatically, or that blog automatically. So once we've got that set up, then we can actually use our off-page strategies to push these articles and actually build strength and authority to these articles, which flow through, and then start to help ringette collection pages. We've done this time and time again. It works really well.

There's a lot of work in writing the content and doing it correctly, but you use this setup and you do it for all your collections and you start pushing that power from your off page and you start to rank your collection pages really well. So just wanted to go through this very quickly. That's our foundation set up. We tweak it a little bit, depending on the market, depending on what sort of side it is, but this is a good, really good place to start to use content to help you rank your Shopify pages. Okay. Thanks. So next video.

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Using Co-Citations & Co-Occurence For Shopify SEO

cocitations for ecommerce

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hi guys, Jono here from EcomXSEO.

So, co-citation and co-occurrence for Shopify stores or Shopify SEO. What is it? Can we utilize it? And does it work? If you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button below and you can also join our private Facebook group, where I've got a lot of good discussion going on over there about Shopify SEO. Okay. So, co-citation and co-occurrence, if you're new to SEO, even if you've been around SEO a while, it's probably one of those terms you haven't really considered a lot. It is generally used by more experienced and high-level SEOs. And also, it's been one of those things that's been difficult to implement.

You could do it in the past and I'll get to what it is in a second, but you could do it in the past with certain tools, and those tools have now been made defunct and even those tools were difficult to use. So, it's one of those implementations, from an SEO point of view, that can be really, really powerful, but you just need the right tools and you also need to understand how to do it.

Now, it also became popular a couple of years ago, and then it diminished a bit in its popularity. And I don't hear a lot about it on forums or groups currently, although I know some of the real top guys still use it a lot, because it's so powerful. We've used it in the past, certainly with our WordPress stores, our local SEO clients and our local SEO sites and it works really well, but as I said, to do it properly and to do it manually, was a hell of a lot of grunt work and took a lot of time.

And it was one of those things where you weighed up the return value you get from it and how much work is put into it, when you could be doing other things that might get the same benefit. But there's ways and means of doing it now, which are much easier, much faster and cheaper. So, first of all, look at co-occurrence. So, what's co-occurrence? So, it's one of those things where Google probably hasn't really admitted that that's what happens, but there's a lot of evidence out there that suggests and it was brought up in 2012, I think by Rand Fishkin of Moz at that time, that he predicted that it would become more important and also that it was happening.

So, co-occurrence is essentially where, if your brand is mentioned on a webpage with another site or another page, and it doesn't even have to be a link pointing to you or the other page, let's say your new product or your new store that's been launched is mentioned in the same breath, for lack of a better word, with a very big, established, branded store in your market. That co-occurrence, where there's not even a link between it and there's a proximity to the mention, because it's on the page, is what's called co-occurrence. So, it's what is known as implied links, and you can see up here, that's what they're talking about here. And you sometimes hear people talk about brand mentions and that can help as well.

So, then we look at co-citation because co-occurrence and co-citation work hand-in-hand, and a lot of the time they'll happen together anyway. So, co-citation is where you actually do have a link, but let's say we are site B, so that would be our site that we're trying to improve performance and site A might be just a standard blog post. As long as it's healthy, it might not even be a really powerful site in its own right, but in its content, it's talking about site C, which might be a really high domain authority, powerful site, on a topic, and you want it to be relevant to your topic. So, with all this, we're thinking about topical relevance. So, again, if in your market, if site C is a really powerful site, branded site, gets a lot of traffic itself, have got good domain authority or domain rating and it's in your market.

If there's a link on site A talking about site C and on site A there's a link pointing to your site, also talking about your site, again, in the same breath, then that's what a co-citation is. And essentially, you can start to piggyback off of the domain authority of site C, so it's almost as if that link juice or domain authority will flow backwards. And there are a few people talking about that can actually happen where link juice or domain authority can actually flow backwards. So, what can start to happen is, once you to do this in the right way and do it enough, you'll start to see the domain authority or the page authority of site B, which is your site, increase over time. So, you can start to consider how time consuming it could be. A lot of blogger outreach or outreach link building is so much grunt work in itself and then you're trying to target sites where you can get this co-citation happening.

It can be quite difficult and a struggle, but if you can outreach to a blogger in your market, which has topical relevance and the site has relevance, and then they not only link out when they're creating an article for you, they're not only linking out to your site, but also linking out to an authority site. And that's what's known as externally linking out to an authority site, so you get this co-citation happening. Now, the benefit of this sort of thing is you can improve authority and then consequently rankings of your pages or your blog posts, however you're doing it, really quite quickly, a lot quicker than link building if it's done in the right way. Now, like I said before, still a lot of people do this with their WordPress sites and there are some tools out there that help to do that plugins, et cetera, but I haven't come across anyone who's doing it with Shopify, Shopify SEO.

And what we'd like to do, as you know, is delve a little bit deeper into the mechanics and the dynamics of how, specifically SEO, works with Shopify. And also, the other thing is, when you're doing this, it's mainly done on blog posts, for example, which a lot of WordPress sites are on. Whereas we have our products pages, we have our collection pages. You might have a blog as well on your Shopify store. We build our relevance on our collection pages. So, if we were going to do this, we would want to help improve our collection pages, just as much as we'd want to improve our product pages or our blog posts, for example.

So, that's essentially the concept and we know the concept works, but does it work with Shopify? Well, all I can say at the moment is we're testing it. We have found a method with a specific tool, but tweaked it a little bit to work with Shopify because it doesn't work natively with Shopify. So, we've been able to delve a little bit deeper into that, get it working. We've got tests running at the moment. It is so super simple, easy to use, that if it works, it's a bit of a game changer for the Shopify SEO. So, I'll keep everyone posted.

It'll probably, if we do see really good results, it's probably only going to be released in Shopify SEOX version two, because if it does work it means it's incredibly powerful. So, we just need to be fair to the people that are in ShopifyX SEO, but I'll also keep everyone updated that, if the process and the concept is actually working, at least. And also, if it doesn't or if there's any problems, so. Okay. I hope all that makes sense. Just wanted to update everyone on that and we'll see in the you next video. Thanks.

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Building Deeper Shopify Schema Entities

shopify schema entities

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, Jono here from Ecom X SEO, getting creative with your Shopify store homepage schema.

Just quickly if you haven't subscribed to our YouTube channel yet, hit the subscribe button or head on over to our private Facebook group and check on over the great discussion over there. Now also, just recently we have opened up our Shopify X SEO version 2 course on-page and off-page. A free trial there, so you get the first 11 modules for free. You can see whether that course is for you. Just in this video today, I just wanted to go through how you can get a little more creative with your schema that you add to your home page on Shopify.

If you've been following some of our videos or you're in some of our courses, you know we like to delve a little bit deeper into schema on the homepage. We use organization schema. And if we just go to, you can see that all the time, they're adding more schema elements that you can actually add to your organization schema. You can read about what they are here, so I just wanted to show you a couple that we've been adding in recently that that seems to just tie everything even stronger together. We've got the rich results here, and what I'm going to do is just run one of our standard schema templates. This is just a sample, we'll run it through the code and we'll run it and test it. So while we're just letting that run, let's bring on over my other, my sheet here. You can see here, we've added in quite a bit. We've added in some extra bits and pieces that probably not a lot of Shopify stores have.

We've got the same ads, which a lot do, but the founding year, the founder, the person, so you tie the person to the store and that entity, the site owner, their full name. Alumni of, so if they have any qualifications, university, or college educations. Makes a lot of sense to add them here, if the education you have is relevant to say a product you're selling in your store or the theme of your store. Knows about, so you can add in industry journals that you possibly know about or written in Wikidata information, and even just keywords on topics that you know about you can add in here. That's pretty standard, and if we run it through the structured data tests or the new rich results, we get all green ticks, which is great, but just some others that we've been running recently.

If we just bring over my page again and open it up, so good ones to use at the moment we're finding are member, member of, and award. This is particularly important if you're selling a product and a lot of people who are really into their business, and might've been doing say trade exhibitions as well, you're part of clubs, associations for your particular market or in your industry. Member you could have, say you're selling a dog supplement, you might be part of a dog association or a dog club example so you could add it in your member part of your schema. Member of, again of a sporting club or an association or a local business group, those sorts of things. What also I think is quite good is awards, so if your products have won awards somewhere, or maybe you've won an award as a business person or an entrepreneur or something, adding in that information there, certainly when you can tie it to a well-known award, you're going to add it in here.

That can really just help build a little more relevance and a bit more authority and trust for your particular site. What we can do now, so these are ... They're both organization and person, but for this particular example, we're going to add them in the person section of the schema, so we can just ... Well, we've got alumni of so we can just add a space and then paste those in. And then if we go and run that again, we'll see whether that they actually validate. I'm just going to paste a code in here, run the test again. So there you go, validate, all okay. We can open up our section here and we can see that we've had our member of, member, and award added in. You can play around with this, make sense. If you've got that information to add it to your home page schema, certainly just build that trust and authority in your schema and tie it to your brand and see in your store. Okay. Thanks. That's all for today. See you in the next video.

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Do FAQ Snippets Help Shopify Pages Rank?

use FAQ schema with Shopify

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, John here from Ecomics SEO, can you use frequently asked question, structured data and snippets on Shopify collection pages and get results?

I just quickly, if you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button and also head on over to our Facebook group where there's plenty of great content discussion going on in there. So just wanted to work through a bit of a test we've been doing on one of our product pages in one of our Shopify stores and this particular term. So I'm just going to go through the context of it. So, what I wanted to test was can we have frequent FAQ snippets or structured data on the collection page? Will we get results, will that cause any problems, will it actually show up in the SERPs, et cetera? Shopify is a little different as you know, so sometimes we just need to test a few things.

So here's the term here, bone broth protein powder, Australia search volume of 90 for this particular term. And then there's the associated terms with it. So there's quite a lot of search volume there in Australia. So the main terms we've been tracking is this one here and then also bone broth protein Australia. So 80 searches per month for that.

So you can see here's the traffic graph. So in December 2019, we were nowhere. Then it popped up, and it's been tracking along nine. Then it moved to four in April and then May, June, July, it's moved up to position two. And then if we look at bone broth protein powder has a bit of a similar graph at about the same time it's moved up. And now it's in position nine for this particular term. Then if we go on over and have a look at our Google search results, so bone broth protein Australia, if we scroll on down and we are number in real terms, it says we're number three here.

So first of all, we can see that our FAQ snippets actually do serve the result in Google. So we open it up and we've got FAQ here. So this has obviously been on here about four months now. So, and what's happened you can see that just looking at these graphs it's just continued to creep up. Now, if you also look, we've got no back links running to this where we're not doing anything else with this particular collection page, just letting it sit with that content and with the FAQ and see what happens to it. The only thing I would say is the site has gained a little bit of relevance and power over the last four months site wide.

So that could be one of the reasons it's just continued to increase. But if we look here, I think there's a good chance that having the FAQ snippets on the page has helped as well. So interestingly though, so there's only two for this particular search where I am in Australia, there's only two. If I accuse it actually show up as featured or rich snippets. Then if we go and look at the actual structured data and we look at our data IQ in a structured data you can see, we have more than one question. So we've got one, two, three, four, five questions and answers, but there's only one that's actually, sorry, two that is actually showing up in this page. We then go and have a look at the actual page itself.

So you can see here are our questions. And I think these quick QAs, I'll just have a look and see if they are actually what hashtag we added there. Go to the source code from memory. I think they're all H2. Product is H2.

Keep scrolling down. Maybe that'll hide your three. H3 with the H4. Okay. So I found the questions in the source code. So we actually didn't even add any H tags, which is probably an oversight, but you can still see that it's helped us gain that rich snippet and rank. So what we might do now is actually go and add H tags to these and monitor this over a few weeks and see if we have any change. Maybe we can push it to position one just by doing that. So these actual headings here, they're not actually in H tags. So just by adding the structured data, we've been able to gain that. So interesting. Now, obviously one of the benefits of having this structured data in here, it adds, these obviously dropped down sections, and it's a point of difference between all the other search results on the page. And there's potential to gain greater click-through rate. We actually haven't been tracking that. We just wanted to see whether we had an increase in rankings or not.

The other thing it does... What does happen though, if you have your star ratings for your product data and your reviews, they won't show if you've got these structured data. So our star ratings better for a click-through rate, or because this is quite a bit different. Is this better? One thing I would say, we have noticed that sometimes when you add your FAQ snippets, that because it answers people's questions right here, the actual click-through rate may actually decrease. So that's just something to consider if you do this, but in terms of performance in the search results, seems to be working pretty well. So we'll change it's H tags now, and we'll see if we get any change in results over the next few weeks. And I'll probably do another video on that as we're moving forward. Okay. Thanks. We'll see you in the next video.

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Shopify / Amazon Hybrid Earnings June 2020

hybrid store

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, Jono here from EcomXSEO, just going to update our Amazon earnings for our little Amazon associates slash Shopify hybrid store.

If you haven't subscribed to our channel yet, make sure you hit the subscribe button, hit the bell to get notifications. And also you can jump on over to our Facebook group where you can get information on Shopify SEO, just sign up there, answer a couple of questions and we'll let you in. Okay, so this sort of video series, I've just be going through some of the updates on our Shopify Amazon hybrid store. If you haven't seen some of the other videos, essentially what we've done is, we've got a Shopify store where we have our own branded products, but what we've also done is add in now about 250 Amazon associate products as well.

So we've got sort of multiple streams of income coming in on this store. We're about four months into the Amazon side of it. So I just wanted to update on the earnings for this month, or sorry, for last month, which is June, 2020. And then also talk about what we did on the site in that month.

So, this was a month before, so this was May. You can see we made $80. So I'm just going to go and go to the last month. Didn't work. Okay, there we go. Last month, June. And we can see we made $212. So, record month for our little Shopify Amazon test hybrid store, whatever you want to call it. So quite good. We actually had a bit of, in the middle of June, we had a bit of a traffic pullback. Now, what I think has happened is, we had a bit of a legacy pullback from the Google May update. It's an Australian store. So came back a little bit and pullback in traffic. And then we've actually, I'll show you in a second, but we've actually recovered to record highs.

So pullback, we lost a little bit of traffic. So in the middle of the month here you can see we didn't have a lot of clicks coming in. So the red line is clicks. A few little orders in there, but then as we got towards the end of the month, we started to get a bit more traffic, and we got some more orders. So $112 earned in Amazon associates fees, free revenue, and then all our products here as well. So we had 21 ordered items. So there was two items that weren't dispatched for the month. So actually the earnings will be a little bit higher there. So we're just at ... and then have a look at this month. So we're up to seven days in. So we'll go to this month.

And you can see already we're up to $66, 13 orders. So this is, well, actually that's only six days in. So you can see we're starting to grow, grow quite well. And this is because, well, there was a number of orders with high ticket price items, and some of those rankings have come up, some of those bigger items. So that would be one of the reasons. And also we had an uptick in traffic. So yeah, a bit of a test, like where do we go to from here with this store? I'll talk about that in a second, but I'm just going to bring over the analytics graph, just so you can see what sort of happened in the last, roundabout the last eight days. Okay. So this is the Google analytics graph for since the 29th of June. And we're now we're now on the seventh. So this is up until the sixth.

So you can see here, this is where the traffic sort of ... This is just organic users, by the way, not total. There's a fair bit of social coming into the site as well. So you can see we came down a little bit to where our organic users were, and it's even lower before this. Then you can see here from about July 1st, we've started to get a traffic increase, and we've got more and more. And we had a record day yesterday. So that's, I think that's equal or the highest traffic we've had in the last couple of months. And already today looks like we're going to beat that, I think, by the time the day's out. So that's a nice little increase in traffic.

You know, one of the things when you're working on your site organically and you see these pullbacks, it always can be a little bit disheartening and you wonder what you're doing sometimes. And then, you know, I've been in this long enough, you don't panic. You just keep doing what you're doing. And then, you know, if you get this pull back and then, I've talked about this, about these ranking waves before, you get this pullback, and then you start to get that, it comes back to even higher sometimes. A lot of times that's what happens.

So what have we done to do this? Well, actually in the month of June, did nothing. Were busy, really busy with client work and some other projects. So I just let it sit. Didn't put any new products in, no social stuff, nothing. Just let it sit. Then that, you know, the traffic came back a little bit, but we just left it. But then at the start of ... And you know, I'm not saying this is why this has picked up again, but then roundabout the ... This is why got the graph like this. Roundabout the 29th, there was two things that I did to this store, and it only took me 30 minutes, I reckon.

First was, we added ... So I had a feed, no, I had a feed for just our branded products in Google Shopping. So I added our entire feed, so all 250-odd products, into the feed. The reason I did that was, in the previous video you might've noticed or we'd spoke about how the Google Shopping free listings are available now. And they're rolling out around the world. Now, at the time we thought it was only available in the U.S., but I just thought I'd throw them in and see what happened. So I threw the products into the feed, let it sit for a couple of days. And I started ... Then I did some searches and I started seeing the products popping up in the free listings in Google shopping. So that was pretty cool.

But at that time, and I still think it's like that, they were only showing up during the day. And I think it's still at the moment they're not showing up at nighttime. So this is in Australia. So they're showing up during the day, but not nighttime. So I'll keep an eye on that. So that's one reason that ... And I'm not seeing any data coming in for clicks in the search console or merchant center saying the clicks are coming from Google shopping. It's still just saying they're all, it's all organic clicks, all this stuff. Just standard organic clicks coming in. So I don't know. My gut tells me that's helped. And the rankings have come up as well. So if nothing else, adding the products to Google feed, you're adding your store to a Google asset. Google loves that. Merely that fact could be helping.

The other thing we did was, in one of the previous videos, I spoke about a co-citation strategy we're testing, and we started this roundabout the same time. So if you want to go back and just understand what that is, you can go back a couple of videos in our channel. Co-citation and co-occurrence. And just testing it with our test Shopify store here to see whether it works. I think that's had a help as well, because there's some evidence to suggest that you can get some pretty quick results with that co-citation strategy. So that could be, those two combined, I think this is what's happening. Then throw another spanner in the works, it also could be just the site recovering after the Google May update. But obviously the other two strategies are helping as well. So we'll monitor over the next month. I think we're going to have another record month of Amazon associate earnings. So that's pretty cool. So yeah, just keeping everyone up to date with our little Shopify slash Amazon hybrid store.

So what do we do for now with this store? Well, I'm going to continue the co-citation co-occurrence strategy. If I do see that that Google shopping is starting to bring in some traffic and it's helping, I'm going to start adding more products. That's a fair bit of work for us to do properly, but I'm not at the point with this store yet to really go all-in on it. I'm going to leave it a couple more months. And then if we continue to see the increases and things are stable, then I think we'll throw a lot at it. And I think by the end of the year, we can try and get up to that sort of $1,000 a month mark. It's got huge potential, but like I said, we're so busy with everything else that it's almost like a little test site at the moment.

Okay. Hope that was interesting. Thanks. We'll see you next video.

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