Shopify Image Optimization – Rank Images Easily

The following is a copy of an email blast we sent to our list on 8-2-2020

Hey,

WOW 2021 has got off to crazy pace.

I hope everyone is kicking goals already with their Shopify stores. I’ve been meaning to do a video on ImageSEO for Shopify stores, and I just keep forgetting.

I think it’s because it’s so simple (we just do it be default with each store), that I’ve just keep forgetting.

BUT it can be incredibly powerful to drive traffic. Most stores neglect image optimization. If you’re not doing it, you’re missing out.

The good thing is it’s super simple to do, and more than likely, others in your market won’t be doing properly. So this presents a great opportunity for you.

Check out the video I just recorded, with PROOF!

 

 

Cheers,

Jono

https://ecomxseo.com

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

        (Get $150 with code: v2launch)
        (Payment plan also available)

SHOPIFYX SEO V2 Course

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.


Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Generating Affiliate Commissions In Our Shopify Stores – First $1000 Month

first $1000 month

This is copy of an email blast we sent out to our subscribers on 17-1-2021

Hey, 

Just a quick email today to follow on from my last email where I mentioned one of our side projects (Shopify / Affiliate hybrid store) will do over $1000 in pure profit this month just in affiliate revenue (not including physical product sales).

While it sounds like peanuts, the golden nugget is the margin in a project like this. ie 90% profit margins.

Build this to $10,000 per month, and then you’re really winning. 

Anyway, I talk about it here in a video I posted yesterday.

 

 

Cheers,

Jono

https://ecomxseo.com

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

        (Get $150 with code: v2launch)
        (Payment plan also available)

2021 Plans At EcomXSEO

our plans for 2021

The following is an email blast that went out to our subscribers on 13-1-2021

Hey, 

It’s been a few weeks since I last sent out an email blast. Like most of us, the end of the year, Christmas & New Year was crazy, we had a number of clients running Boxing Day sales, and bedding down stores for the holiday period.

As a family we took off camping on the Murray River here in Australia for a few days. It was awesome….

2021 Plans

Shopify App: Firstly, our Shopify app Optizen, is getting a major upgrade with some cool new features, and is in beta testing right now. This should be live in the store in a few weeks. You guys will be the first to know.

Agency Scaling: 

We’re currently in the process of updating our systems and processes to be able to scale our Shopify SEO agency in 2021. We’ve had many store owners and students asking if we are taking on new clients

We simply didn’t have room in 2020, and needed to focus on our current clients. We will let everyone know when we’re ready to take applications.

ShopifyX SEO Courses: 

We will continue to add new content and strategies that are working for us and our clients right now. 

A large portion of this will be how to utilise the features of our app in the best way. I can tell you no one is doing this yet!

Affiliate Sites: 

We’re starting to get really good results (and revenue is growing) with our affiliate sites, both Shopify hybrid and content affiliate sites.  

One of our new affiliate sites (4 months old), will hit $1000 profit this month. For a new affiliate site with purely organic traffic, this is pretty cool.

We will continue to provide videos and strategies in our email blasts and Youtube channel on what’s happening here. 

Who said you can’t run affiliate marketing in conjunction with ecommerce? We’re doing it right now.

SO that’s what our plans are for 2021. We’re expecting a big year, and expecting our students and clients are going to be just as prosperous. 

Good luck, and feel free to reach out via email or in our Facebook group.

Cheers,

Jono

https://ecomxseo.com

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

        (Get $150 with code: v2launch)
        (Payment plan also available)

ShopifyX SEO V2 Course

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Google Core Update Finishes & Calling App Beta Testers

core update recovery

The following is an email that was sent to out list on 17/12/2020.

Hey, 

Today Google announced the core update has officially finished rolling out……What a roller coaster!

I hope everyone has survived. If your site was hit, there are many others in the same boat, and there will be a plethora of solutions that start to filter their way into the groups and forums. 

Sit tight…..

Recovery…..And Then Some Of One Of Our Sites

One of the abnormal aspects of this update was a second round of the update within the core update. 

Many sites that were given a boost, were smashed, and many that tanked initially, recovered, and some cases moved even higher that they were previously. 

One of our sites did just that…

Check it out below:

Calling Beta Testers For Our Upgraded App

We are about to start pre beta testing the upgraded Optizen app.

Why is it PRE beta……..you might ask?

Currently (prior to release) it’s only able to be installed on development stores. Development stores are only available for Shopify partners with the partner portal.

If anyone is interested in testing (breaking ;)) the app, and you have a Shopify partner account, just reply to this email and we’ll put you on the list.

You will need to be a Shopify partner account.

Don’t worry if you don’t have a Shopify partner account (generally only agencies or developers will be approved for an account).

We will call for beta testers with the soft release in the Shopify app store probably in the new year. There will be a nice incentive to beta test.

So for now, it’s only open for beta testing for those with a Shopify partner account.

Oh….and we’ll make it worth your while!

Cheers,

Jono

https://ecomxseo.com

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

        (Get $150 with code: v2launch)
        (Payment plan also available)

ShopifyX SEO V2 Course

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Google December 2020 Core Update – Shopify Store Reactions

algorithm update 2020 Google

The following is a copy of an email that went out to our email list on 12/7/2020

Hey,  

So unless you’ve been living under a rock the last few days, you would of heard…..or noticed that Google is currently rolling out a core update. 

This particular update seems way overdue…..but hey….it is 2020 afterall. 

Running Around With Hair On Fire

As happens on SEO social media channels when updates are rolling out you get the inevitable gasps of desperation:

all my traffic is gone” or “5 years work down the drain

or on the flip side….

traffic up 50%….I’m an SEO guru rockstar

The thing is, no matter how a site reacts, we simply don’t know what Google will do, and we cannot control it. I feel for those that have lost traffic and rankings. 

We actually have had 1 affiliate site that lost about 30% of it’s traffic. 

We are not worrying too much, as this site is only 4 months old (and was probably over performing, and has now come back to where it probably deserves to be).

The update is still rolling out, so fluctuations will continue until it’s complete.

The Best Way To React?

Simple…don’t. At least not immediately. Be patient. It can sometimes take weeks for the results of updates to settle down. 

One thing is for sure, there are 1000s of talented SEO’s trying to figure out what has changed, and in the next few weeks we will start to see a consensus of what type of sites or what type of tactics were hit, and what is working better.

How Did Our Shopify Stores Perform?

I’m happy to say that all our client and own stores are holding strong or have had a nice boost. 

It certainly seems that so far older more established sites (ie 5 year old +) that we work with, that we have worked hard on the technical SEO aspects over the last 6 months, have been given a boost.  

That means no broken linksorphan pagescrawl issues and other frustrating but important technical issues. 

The less established stores where we have also worked hard on the technical aspects have held very strong, albeit with no real significant boost. 

So far this is what we are seeing in our network. See a couple of examples below:

google alo update results

 

analytics graph ga
One other important signal we incorporate into all our Shopify stores is deeper schema.org than the status quo. 

This certainly helps Google have a clearer understanding of what the store is about, the store entity and it’s relevance in the market.

So….does mean we know everything? Not at all….

But it has worked for us so far (and with this update) very well.

Cheers,

Jono

https://ecomxseo.com

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

        (Get $150 with code: v2launch)
        (Payment plan also available)

ShopifyX SEO V2 Course

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Google Surfaces – Leveraging Free Google Traffic

google shopping traffic

The following is a copy of en email blast that went out to our list on 3/12/2020

Hey, 

Google is one of the most powerful ways to market and promote your products…….

….but, we all know they are one of the most frustrating businesses on the planet…….

There are times though, when Google gives us awesome free stuff, but as Google does, it normally doesn’t promote the cool free stuff all that well.

Enter Google Surfaces

If you haven’t heard of Google surfaces yet, it’s part of Google Merchant Centre, and it’s essentially an extension of Google shopping paid ads, that allows you to show your products in the the Google Shopping section of Google…….FREE.

The caveat here is that your products will be shown after the paid ads, just like the image below.

free traffic google surfaces

Even if you are not using Google shopping paid ads, it’s worth setting up Google surfaces as it’s free, and it’s does bring in buyer traffic.

It Has SEO Benefits

It’s also has an SEO benefit, as quality traffic is a core ranking signal for Google. 

What better traffic than a user who clicks on a product in Google shopping. See the clicks coming in from an account we setup only a week ago below.

clicks from google surfaces

The easiest and fastest way to get setup is using the Shopify Google channel in your Shopify dashboard, and follow the instructions. 

Note that Google has been rolling this our gradually around the world, so if it’s not in your region yet, be patient.

Cheers,

Jono

https://ecomxseo.com

 

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

(Get $150 with code: v2launch)

(Payment plan also available)

ShopifyX SEO V2 Course

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Moving The Needle With SEO Tools

tools for seo

The following is an email blast that went out to our subscribers on 1-12-2020

Hey,

Whew….. If you ran a Cyber weekend sale, I hope it went well for you. 

I’m still recovering from working with our clients and own stores. It’s always a big task to get organised and keep things ticking along nicely with a big sale like this.

Competing With The Big Boys

I had a question the other day about should we even bother trying to compete with the massive ecom sites or branded sites that are aged, have huge authority, and 1000s of links. 

My answer is a classic SEO answer…..It depends! 

Sometimes when you do some keyword research, you start to get excited about what the potential is…..then you check the first page of Google and find that it’s filled with the big boys, or high DR sites. 

So you move on.

BUT….you can compete. Look at this example below. This is one of our brand new sites. It’s not Shopify, but it will be part of a Shopify store in the future. 

Our strategy here is different than most…..We are ranking content first, driving traffic, and then we will bring in a Shopify store later on……when we already have traffic.

 

seo tools that work

 

What do you notice about our listing?

We are in position 6 for a keyword that has about 200 searches per month, when you take into account all keyword variations.

It has a DR of 2. Every other site on page 1 for this keyword is between 90 and 27.

This is not a massive keyword, but this page is ranking for other terms and also long tails.

One month after publishing this post, it brings in about 15 unique visitors per day and growing. As we publish more posts just like this, our traffic just keeps growing.

This is proof that you can rank and compete with the right strategy, even if your site is brand new.

How?

We let the data guide us. We use tools that help us move the needle. Surfer SEO & Ahrefs.com for example. 

The point is, these tools are not gimmicks, they are serious data analytics tools that help you move the needle.

We use them everyday to get results.

Cheers,

Jono

https://ecomxseo.com

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet: 

        (Get $150 with code: v2launch)
        (Payment plan also available)

FREE TRIAL

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Shopify Sales Pages – Create Evergreen Pages For Performance

creating evergreen Shopify sales pages

The following is an email blast that went out to our list on 26-11-2020

Hey,

With Black Friday starting tomorrow (so many offers are already live), I thought it a good time to give you a very simple, effective, and actionable tip to have your Shopify store ready for next year. 

This is not rocket science, but getting this set up now can pay off many years into the future. 

Black Friday Organic Traffic

What most stores do is create a sale page just before the sale, let it run, send some paid traffic, social whatever…….

They do ok, and then unpublish that page. They don’t want a non active sale page active throughout the year…..right.

Create Evergreen Sales Pages

What we do and you should too, is create evergreen sales pages.

For example:

  • yourstore . com / pages / black-friday-sale
  • yourstore . com / pages / boxing-day-sale
  • yourstore . com / pages / easter-sale


The idea is to keep these URLs live all the time, and just swap out the content, and SEO meta information for each sale. 

You can add a new H1 (page title) and SEO title for each sale

for example: Black Friday Sale 2020 – Get X% OFF Store Wide

Then create quality content optimised correctly.

Over time, this page matures, will gain some nice backlinks, and relevance for you particular market. 

Each time you create a new sale, it will perform better and better.

When the sale is over, you can just link to the pages (so they are not orphan pages) in a html sitemap or hub sale page. Each sale page can then just have note added after the sale, that it has expired.

Alternatively you could create new URLs and redirect the old URL each time, but in our experience this is not as powerful.

So…….it’s simple, actionable……and really no excuse for a little time getting the page setup!

Cheers,

Jono

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet: 

        (Get $150 with code: v2launch)
        (Payment plan also available)

FREE TRIAL

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Content Creation For Shopify Stores- Surfer SEO

surfer deal

The following is an email blast that went out to our list on 24-11-2020

Hey,

One the most time consuming and certainly expensive parts of any Shopify SEO campaign, is creating content.

Most of us can write blog posts and product descriptions for our Shopify store.

BUT…..

even if we do in depth keyword research and topical analysis, how do we actually know we’re creating the content that not only is great for our readers, but also Google and the other search engines.

The Content Conundrum

There are two areas that really need to addressed for creating blog content for your store:

1. How to create enough without blowing your budget….. or brain

2. How to create that content that is optimised correctly for both Google and your readers

These are two of the main questions we will be working on in 2021, to really not only up our content game, but help our students as well. 

Currently we working on and testing a system using a number of different tools, that can do just that. 

As soon as we have any meaningful results, you’ll be the first to know.

Enter Surfer SEO

If you haven’t heard about Surfer SEO yet, you will. It’s been a game changer in content creation for the last couple of years. 

What does it do?

The concept is simple…..but the tech behind the tool is not.

Essentially it creates a template for you to follow when writing about certain topics, that is matched against sites already ranking and performing well for those topics, including H1 tags, words count, true density, and a heap of other data.

The end result is a piece of content that is not only optimised for the search engines, but your readers as well.

Does it work? Check out an example below of a term we used with Surfer in a competitive health niche, for a blog post we wrote. 

This is the organic traffic graph for that one blog post. 

surfer seo for shopifyThe tool is easy to use, as more times than not, we end up with results like this.

If you’ve been on the fence about Surfer SEO, this is good time to consider trying it. 

You can get a 7 day free trial, but they are also having a Black Friday sale. You can check out the offer here:

Surfer SEO Black Friday Sale

FREE TRIAL

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Having Patience With SEO In Today’s Instant Gratification Eco-System

seo takes time

This is a re-publication of an email blast that went out to our members on 22-11-2020

Hey,

I hope you’re having a great weekend so far. You may of noticed I’ve started to send out content more regularly. 

It’s my goal to help as many people I can moving into 2021, improving their Shopify store traffic, and overall performance. 

SEO is all about mindset….

Yep, you’ve probably heard it all before, but the thing is, with SEO, it’s particularly true.


Your Personality Type Will Determine Your Success With SEO

A close friend who runs a successful Shopify store called me the other day, wanting us to do his SEO for him. Knowing him well, I thought it may not be the right strategy for him. 

Why? 

He is extremely ambitious and wants results fast….like super fast. He’s built his store rapidly and scaled it to 6 figures per month with paid advertising. 

I just know if we do SEO, for him, and don’t results in the first week, he wont be happy.

 

Patience & Consistency

The key is time and consistency…..a little bit each day. You also have to trust the process and ride out the fluctuations that happen. 

For example, here is a client site 3 months in to a campaign. 

 

patience with seo

You can see the pull back in traffic about 2.5 months in. We see this all the time, where there is a pull back before a move up. 

Too many site owners give up after a couple of months without results, or worse, reverse everything they’ve done in those 2 months, without giving the algorithm time to re-value the site. 

When you have a process, and you’re patient, Shopify SEO simply works. If you have a personality like my friend, be self aware and change your mindset to be patient. 

Organic Google traffic is amazing once you have it.

Cheers,

Jono

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

FREE Trial: ShopifyX SEO V2

ShopifyX SEO V2 Full Course

(Get $150 with code: v2launch)
(Payment plan also available)

FREE TRIAL

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.

Over 100 modules of deep, actionable content to drive free Google traffic to your store.