Having Patience With SEO In Today’s Instant Gratification Eco-System

seo takes time

This is a re-publication of an email blast that went out to our members on 22-11-2020

Hey,

I hope you’re having a great weekend so far. You may of noticed I’ve started to send out content more regularly. 

It’s my goal to help as many people I can moving into 2021, improving their Shopify store traffic, and overall performance. 

SEO is all about mindset….

Yep, you’ve probably heard it all before, but the thing is, with SEO, it’s particularly true.


Your Personality Type Will Determine Your Success With SEO

A close friend who runs a successful Shopify store called me the other day, wanting us to do his SEO for him. Knowing him well, I thought it may not be the right strategy for him. 

Why? 

He is extremely ambitious and wants results fast….like super fast. He’s built his store rapidly and scaled it to 6 figures per month with paid advertising. 

I just know if we do SEO, for him, and don’t results in the first week, he wont be happy.

 

Patience & Consistency

The key is time and consistency…..a little bit each day. You also have to trust the process and ride out the fluctuations that happen. 

For example, here is a client site 3 months in to a campaign. 

 

patience with seo

You can see the pull back in traffic about 2.5 months in. We see this all the time, where there is a pull back before a move up. 

Too many site owners give up after a couple of months without results, or worse, reverse everything they’ve done in those 2 months, without giving the algorithm time to re-value the site. 

When you have a process, and you’re patient, Shopify SEO simply works. If you have a personality like my friend, be self aware and change your mindset to be patient. 

Organic Google traffic is amazing once you have it.

Cheers,

Jono

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

FREE Trial: ShopifyX SEO V2

ShopifyX SEO V2 Full Course

(Get $150 with code: v2launch)
(Payment plan also available)

FREE TRIAL

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.


Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Paid Traffic Can Help You SEO? Wait What?

helping rankings with paid traffic

The following is an email blast that was sent out to our members on 21/11/2020

Hey ,

So I was on the phone with a call with a client yesterday, talking about current results.

I remember last year it took some twisting of the arm to convince him to start running Facebook and Instagram retargeting ads, in combination with organic strategies.

One thing we always try and do, is combine our organic traffic efforts with some form of paid advertising. We talk about it in our course.

It doesn’t need to be much, even only a few dollars a day……

Paid Traffic Will Help Your Organic Efforts

It sound weird, but one of the best returns you’ll get from SEO, is using it with paid traffic….

Hang on…..isn’t that a contradiction?

Stay with me here…..

Google (and the other search engines), want to see high quality traffic to your store.

It’s great if it comes from google search, but Google also likes to see traffic that converts…..period, no matter where it comes from.

Retarget Your Organic Search Traffic

It make sense that if a visitor ends up on a collection or product page from organic search, they probably have more intent to purchase than a visitor that is acquired from a disruption strategy, like Facebook paid advertising.

It would also make sense that if you retarget this visitor with Facebook, Instagram or Google ads, they are more likely to convert, than retargeting from Facebook or Instagram advertising.

Google loves to see conversions….for Shopify stores, it’s one of the most powerful signals….

The more conversions, the more Google will value your store in your market.

You rank higher, your get more organic traffic, you retarget, make more conversions….

…and the snowball continues

Back To The Client

Did the organic traffic retargeting work?

We did nothing magical, just a simple retargeting campaign using dynamic Facebook and Instagram ads.

 

roas of retargeting campaign

 

Last month it achieved a return on ad spend of 18.17.

We also run retargeting for top end funnel Facebook ads, and that traffic converts not nearly as well.

None of this is new or revolutionary, but many store owners don’t distinguish between the traffic sources and difference in quality of the traffic.

It’s been consistent now for months. And the best part is……it helps push organic traffic higher and higher each month.

If you’re not retargeting your organic traffic, try it, if only a few dollars a day.
Cheers,

Jono

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

FREE Trial: ShopifyX SEO V2

ShopifyX SEO V2 Full Course

(Get $150 with code: v2launch)
(Payment plan also available)

FREE TRIAL

ShopifyX SEO V2 - The most comprehensive Shopify SEO course on the planet.


Over 100 modules of deep, actionable content to drive free Google traffic to your store.

Leveraging Shopify Tag Pages For Google Traffic

shopify tag pages

The following is an email blast that was delivered to our subscribers on 20/11/2020

Hey ,

Do you know the power of Shopify tag pages?

Tag pages have been around with site design for ever…..

but most sites don’t use them effectively, if at all

or worse, they are providing Google with a low quality signal.

Tags are important and can be used in a variety of ways to help user navigation, sort products, and aggregate collections…

The Tag Page Conundrum

If you use the native Shopify tag system out of the box, chances are you’ll end up with a heap of low quality tag pages with duplicate content, indexed in Google.

While it will not necessarily directly put your site at risk of a Google penalty, your entire site may be suppressed,
or individual pages not performing as they should…..

That’s why we normally add the “noindex” tag to tag pages.

It helps keep sites cleaner and ensure our high quality pages are indexed and ranked
and getting the love from Google they deserve.

What If You Could Leverage The Power Of Tag Pages?

Up until now there has been no way to optimise tag pages without complicated custom code…..

You know the drill, SEO titles, H1 tags, descriptions, unique content etc…….Imagine a URL like this, that you could also optimise easily….

yourstore . com/ collections / t-shirts/ red

add a unique seo title, H1 title, description, content……with full control….

💥💥 BOOM 💥💥

Now that’s a super relevant high quality ecommerce page.
This is what we are currently building into our app….and it’s coming early 2021.
All current users will of course, get early access, and we’ll be calling for beta testers very soon…….

Cheers,

Jono

ShopifyX SEO V2 – The Most Comprehensive Shopify SEO course on the planet:

FREE Trial: ShopifyX V2

ShopifyX SEO V2 Full Course

(Get $150 with code: v2launch)
(Payment plan also available)