how to blog with shopify

Blogging For Shopify – A Simple But Powerful Strategy

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Like I was trying to hear from EcoMS SEO, what is the best blogging strategy for Shopify. Just quickly, if you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button or head on over to our private Facebook group. Link in the description. Plenty of great discussion going on over there about shopify SEO. So we have a pretty simple method, but it's a strategy on how we actually use our blog within our Shopify store. So some people like to have their blog on a sub-domain, maybe on a WordPress site. We like to keep our blog, a lot of the times, on the Shopify site itself. You just have that domain power and that domain authority that's already there within your core domain. Sometimes when you move your blog to a sub-domain, you've got to build up all that authority.

Even though the sub-domain is part of the core domain, we find that keeping the blog on the sub-domain is more beneficial. Even though Shopify is not ideally set up for blogging, if you make sure your basic foundation on page SEO for your blog and your blog set up is correct, then they rank just fine. Now, if you've been following any of our videos we focused, first of all, obviously heavily on getting our site structure and on-page set up correctly. And then we use our off-page strategies to power up and help those pages rank that we want within our Shopify store. So this is essentially a very simple blog set up. It's simple. We don't make it too complicated. There can be other bits and pieces we do, but this is basically the foundation where we start off with each blog.

So let's say we want to rank our collection page, and this can work with product pages as well. But if you followed any of our videos, we'd like to rank collection pages for a number of different reasons, which I won't go into here. But you can help rank collection pages with the extra content we add and the way we use that schema, et cetera. So we like to rank collection pages. So let's say this is a collection page we want to rank, and you might have 10 collection pages within your store. Essentially then what we go and do, we use data. So we use our tools like [Iref 00:02:10], Keywords Everywhere and to the public, which is really good for finding information on what people are looking for on a particular topic. And we segment out three separate blog posts that are irrelevant to our main topic and ensuring that those blog posts, people are actually wanting to look for that content.

So they're wanting to maybe find answers for that particular theme or that particular topic, or they're literally searching for a keyword. And then we write our articles in the right way, using all our same on-page set up using tools like Surfer SEO to create content that is optimized as best we can. And then we publish that content on our blog post. So we will do that. We essentially create three articles around this core topic and what would call maybe pillar articles or supporting articles supporting this collection page. And so what you end up getting is a pseudo-silo type structure. It's not a solo structure that's vertical, it's a solo structure that interlinks between these three blog articles and then back to the collection page. So you can see here, these arrows are obviously are interlinking between the blog articles and then back to the collection page.

So you create, essentially a closed network of these blog articles back to our collection page. Now this doesn't mean it's entirely closed. We won't have external links from our blog articles out to an external authority site. We may intellect between our segmented blog articles to another collection. If we feel it's relevant. So we're not totally closing off this silo just for this collection page, because you can help other collection pages rank in the same process, but this is the basic setup we start with. And then making sure what our anchor text is correct between the blog articles and then back to the collection page. So once we've got that, then what we'll also do is go and syndicate these blog articles out with RSS. So we'll use it using our co-citation strategy, which we've we've been through in the past.

We might [inaudible 00:04:22] syndicate out to web 2.0, so Blogger, et cetera, which is a really good one to start with because it's an actual Google property and make sure it's all tied in together with our social properties, et cetera. And so then when we write, we do it that way, and we create a new blog article on any particular collection, we syndicate out to that blogger content automatically, or that blog automatically. So once we've got that set up, then we can actually use our off-page strategies to push these articles and actually build strength and authority to these articles, which flow through, and then start to help ringette collection pages. We've done this time and time again. It works really well.

There's a lot of work in writing the content and doing it correctly, but you use this setup and you do it for all your collections and you start pushing that power from your off page and you start to rank your collection pages really well. So just wanted to go through this very quickly. That's our foundation set up. We tweak it a little bit, depending on the market, depending on what sort of side it is, but this is a good, really good place to start to use content to help you rank your Shopify pages. Okay. Thanks. So next video.

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