ShopSheriff AMP App Updates – Shopify SEO

amp pages

Below is a video I recorded on the topic above. Below that is a transcription of the video.

It's probably just easier to watch the video....

Hey guys, it's Jono here from ECom X SEO.

In this video, I'm just going to provide a bit of an update on one of our recommended and favorite Shopify apps. Being AMP for Shopify by Shop Sheriff. Just quickly though, if you haven't subscribed to our channel, a YouTube channel, hit the subscribe button so you can get updated on when new videos are posted. We try and post videos every week, normally a couple of times a week. And also, head on over to our private Facebook group where you can answer a couple of questions. We will let you in and then there's a great discussion on Shopify SEO over there as well.

Now as I mentioned, one of our favorite apps for Shopify, and certainly for organic optimization of Shopify, is AMP, or Shopify for AMP by Shop Sheriff. If you haven't used AMP on your Shopify store, I encourage you to do so. Certainly when you use an app like this where the free version of the app allows you to have AMP on all your product pages, and then if you upgrade, you can then add AMP to your collection pages and your homepage and other pages. We certainly generally have AMP on all our collection pages and product pages. And if you don't know what AMP is, you can certainly just Google what AMP is, but it stands for Accelerated Mobile Pages. It's a endorsed Google technology where, essentially, content from your store on a mobile device is served by Google itself. So they take that content, it's on their own servers, and they serve that content to use at lightning fast speeds.

We like it because, obviously, you get good customer experience because it's lightning fast. But also, anytime we add AMP to our stores, we get a rankings increase, and not only just on our mobile pages, but across the store. Where you're endorsing a Google feature, generally, you get nice boost to your rankings and your performance. Now, not everyone is a fan of AMP, and there's some issues around should you be allowing Google to use your content, et cetera? That's fine, I understand the arguments, but we simply use what works, and AMP works through our stores and our client stores. And like I said, when there's a free app like this on the free version, it's a no-brainer to do it. But I just wanted to update you on some of the new integrations they've got now, which is what we've sort of been waiting on. These guys are really good at... The developers, they just continue to upgrade and bring in more features, and it's now, by far, in a way, the best AMP that we find in the Shopify App Store.

So you can see all the integrations now. You've got your analytics, your tag manager, and your Facebook pixel, which were always there, but now they're in this dashboard here. And with all these integrations, you can just contact the developers and ask them, and they'll get back to you and see whether they can actually include an integration for you. A really cool option now are your product reviews. So if you have product reviews or using a product review app, up until now, you had to contact the AMP developers and they would integrate them for you manually. But now that there's integrations, it does it automatically. So all the most popular product review apps, and then you're going to have your structured markup and snippets on your AMP pages. And, obviously, you're got to be able to show your star reviews on your AMP pages as well.

And then if we scroll on down, we've got a custom CSS app, which is pretty cool for anyone who wants to work with CSS on their pages. And then some other app integrations, Facebook Messenger, WhatsApp, et cetera, which are all handy and certainly are going to make sure your AMP page is just a little more user friendly.

Yeah. So, basically, a very quick update on some of the new features of AMP by Shop Sheriff. If you don't have the app, you can use the link below and head on over, install for free, set it up. In one of the last videos I did on Shop Sheriff AMP, they've now got this visual editor. It just works pretty well the same as Shopify itself, so the learning curves not very steep at all anymore. You can just come in and optimize and set up your pages like you would for Shopify. Okay. Thanks. See you in the next video.


Insert your tweetable quote/phrase here

Click to Tweet

Building Deeper Shopify Schema Entities

shopify schema entities

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, Jono here from Ecom X SEO, getting creative with your Shopify store homepage schema.

Just quickly if you haven't subscribed to our YouTube channel yet, hit the subscribe button or head on over to our private Facebook group and check on over the great discussion over there. Now also, just recently we have opened up our Shopify X SEO version 2 course on-page and off-page. A free trial there, so you get the first 11 modules for free. You can see whether that course is for you. Just in this video today, I just wanted to go through how you can get a little more creative with your schema that you add to your home page on Shopify.

If you've been following some of our videos or you're in some of our courses, you know we like to delve a little bit deeper into schema on the homepage. We use organization schema. And if we just go to schema.org, you can see that all the time, they're adding more schema elements that you can actually add to your organization schema. You can read about what they are here, so I just wanted to show you a couple that we've been adding in recently that that seems to just tie everything even stronger together. We've got the rich results here, and what I'm going to do is just run one of our standard schema templates. This is just a sample, we'll run it through the code and we'll run it and test it. So while we're just letting that run, let's bring on over my other, my sheet here. You can see here, we've added in quite a bit. We've added in some extra bits and pieces that probably not a lot of Shopify stores have.

We've got the same ads, which a lot do, but the founding year, the founder, the person, so you tie the person to the store and that entity, the site owner, their full name. Alumni of, so if they have any qualifications, university, or college educations. Makes a lot of sense to add them here, if the education you have is relevant to say a product you're selling in your store or the theme of your store. Knows about, so you can add in industry journals that you possibly know about or written in Wikidata information, and even just keywords on topics that you know about you can add in here. That's pretty standard, and if we run it through the structured data tests or the new rich results, we get all green ticks, which is great, but just some others that we've been running recently.

If we just bring over my page again and open it up, so good ones to use at the moment we're finding are member, member of, and award. This is particularly important if you're selling a product and a lot of people who are really into their business, and might've been doing say trade exhibitions as well, you're part of clubs, associations for your particular market or in your industry. Member you could have, say you're selling a dog supplement, you might be part of a dog association or a dog club example so you could add it in your member part of your schema. Member of, again of a sporting club or an association or a local business group, those sorts of things. What also I think is quite good is awards, so if your products have won awards somewhere, or maybe you've won an award as a business person or an entrepreneur or something, adding in that information there, certainly when you can tie it to a well-known award, you're going to add it in here.

That can really just help build a little more relevance and a bit more authority and trust for your particular site. What we can do now, so these are ... They're both organization and person, but for this particular example, we're going to add them in the person section of the schema, so we can just ... Well, we've got alumni of so we can just add a space and then paste those in. And then if we go and run that again, we'll see whether that they actually validate. I'm just going to paste a code in here, run the test again. So there you go, validate, all okay. We can open up our section here and we can see that we've had our member of, member, and award added in. You can play around with this, make sense. If you've got that information to add it to your home page schema, certainly just build that trust and authority in your schema and tie it to your brand and see in your store. Okay. Thanks. That's all for today. See you in the next video.

Insert your tweetable quote/phrase here

Click to Tweet

Do FAQ Snippets Help Shopify Pages Rank?

use FAQ schema with Shopify

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, John here from Ecomics SEO, can you use frequently asked question, structured data and snippets on Shopify collection pages and get results?

I just quickly, if you haven't subscribed to our YouTube channel yet, make sure you hit the subscribe button and also head on over to our Facebook group where there's plenty of great content discussion going on in there. So just wanted to work through a bit of a test we've been doing on one of our product pages in one of our Shopify stores and this particular term. So I'm just going to go through the context of it. So, what I wanted to test was can we have frequent FAQ snippets or structured data on the collection page? Will we get results, will that cause any problems, will it actually show up in the SERPs, et cetera? Shopify is a little different as you know, so sometimes we just need to test a few things.

So here's the term here, bone broth protein powder, Australia search volume of 90 for this particular term. And then there's the associated terms with it. So there's quite a lot of search volume there in Australia. So the main terms we've been tracking is this one here and then also bone broth protein Australia. So 80 searches per month for that.

So you can see here's the traffic graph. So in December 2019, we were nowhere. Then it popped up, and it's been tracking along nine. Then it moved to four in April and then May, June, July, it's moved up to position two. And then if we look at bone broth protein powder has a bit of a similar graph at about the same time it's moved up. And now it's in position nine for this particular term. Then if we go on over and have a look at our Google search results, so bone broth protein Australia, if we scroll on down and we are number in real terms, it says we're number three here.

So first of all, we can see that our FAQ snippets actually do serve the result in Google. So we open it up and we've got FAQ here. So this has obviously been on here about four months now. So, and what's happened you can see that just looking at these graphs it's just continued to creep up. Now, if you also look, we've got no back links running to this where we're not doing anything else with this particular collection page, just letting it sit with that content and with the FAQ and see what happens to it. The only thing I would say is the site has gained a little bit of relevance and power over the last four months site wide.

So that could be one of the reasons it's just continued to increase. But if we look here, I think there's a good chance that having the FAQ snippets on the page has helped as well. So interestingly though, so there's only two for this particular search where I am in Australia, there's only two. If I accuse it actually show up as featured or rich snippets. Then if we go and look at the actual structured data and we look at our data IQ in a structured data you can see, we have more than one question. So we've got one, two, three, four, five questions and answers, but there's only one that's actually, sorry, two that is actually showing up in this page. We then go and have a look at the actual page itself.

So you can see here are our questions. And I think these quick QAs, I'll just have a look and see if they are actually what hashtag we added there. Go to the source code from memory. I think they're all H2. Product is H2.

Keep scrolling down. Maybe that'll hide your three. H3 with the H4. Okay. So I found the questions in the source code. So we actually didn't even add any H tags, which is probably an oversight, but you can still see that it's helped us gain that rich snippet and rank. So what we might do now is actually go and add H tags to these and monitor this over a few weeks and see if we have any change. Maybe we can push it to position one just by doing that. So these actual headings here, they're not actually in H tags. So just by adding the structured data, we've been able to gain that. So interesting. Now, obviously one of the benefits of having this structured data in here, it adds, these obviously dropped down sections, and it's a point of difference between all the other search results on the page. And there's potential to gain greater click-through rate. We actually haven't been tracking that. We just wanted to see whether we had an increase in rankings or not.

The other thing it does... What does happen though, if you have your star ratings for your product data and your reviews, they won't show if you've got these structured data. So our star ratings better for a click-through rate, or because this is quite a bit different. Is this better? One thing I would say, we have noticed that sometimes when you add your FAQ snippets, that because it answers people's questions right here, the actual click-through rate may actually decrease. So that's just something to consider if you do this, but in terms of performance in the search results, seems to be working pretty well. So we'll change it's H tags now, and we'll see if we get any change in results over the next few weeks. And I'll probably do another video on that as we're moving forward. Okay. Thanks. We'll see you in the next video.

Insert your tweetable quote/phrase here

Click to Tweet

Do Shopify SEO Hacks Exist?

nest shopify seo hacks

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....


Hi guys. Jono here from EcomXSEO. What is the best at Shopify SEO hack? Now, if you haven't subscribed to our channel before, make sure you hit the subscribe button and hit the link, and you can also go and check out our free private Facebook group where we have plenty of good discussion on Shopify SEO.

Now, this is a question that I get asked quite regularly. What's the best hack for SEO in general, but in particular for Shopify and Shopify stores? Now, essentially I hate the word hack and especially to do with SEO because SEO is a process and it can be part art, part scientific and part feel and you do need a little bit of experience to sort of get the most out of your SEO campaigns and the processes that you use and you need to understand how SEO works inherently and how you then can apply it to your site in the right way.

Now, if you've been following some of our videos, you'll know that Shopify has some issues when it comes to SEO and search engine optimization. It has structural issues that can cause problems, has speed issues which are not ideal. So there's many things that need to be worked on with Shopify to get the best out of it from an organic search point of view.

But when you do, Shopify stores rank no problem at all. So instead of pointing out a hack, what I will do is just point out something that we like to do on most of our stores and it's essentially just adding more content in the right way and on the right pages.

So I've just got an example here. This is actually not a Shopify store, but it just shows that the concept is sound and it works. So this is quite a large store in Australia here. It's an outdoor and camping store called Anaconda Stores and just looking at their organic growth from when they started their site or when at least this data started coming in for this site in 2016. And you can see they've had a nice, steady growth, a few ups and downs, and they're now sort of getting up to around half a million searches per month.

Now, if we just come and look at their top pages, so the pages that are providing the most traffic to their store. So obviously, their homepage is bringing the majority of the traffic, but then you can see that the next pages are not products. Actually, they're category pages so camping, hiking, tents, gazebos clothing, sleeping bags, swags. So it's their category pages that are bringing in the bulk of the traffic to their store and then users can browse to the particular products.

Now, what we find certainly with new store owners, new Shopify store owners, they try and focus on ranking or at least bringing users directly to their product pages. And while that can help if your products convert quite well, bringing them to a category, or in Shopify's case, a collection page can really help define what your store is selling in terms of a category and it gives us the... obviously, the user to browse through different products.

And if they're coming with their credit card in hand, they're going to purchase anyway so you can give them that little more information and options with a category page and a collection page and they can browse through the different products that you have.

Now, this is not a mistake or it's not by accident that Anaconda are ranking there and getting the most traffic from their category pages, because I do something that we like to do on our Shopify stores and I've used this example before. So let's just go to their store.

As I mentioned, this is not a Shopify store, but it doesn't matter because the concept is the same. So they're setting up their category pages and you've got a category page with a bit of a description here, and then their products. Now, most stores, most online stores, that's all they do for their category page. They have the H1 header, they have a bit of a description and then they've got their product grid, which is... it's a pretty common way of setting up.

They've got some filters on the left hand side here, but on all the collection page or category pages of Anaconda, they've got this content at the bottom of their category pages and it's just answering questions and providing more content, providing more relevance for that particular category page.

We did this for Shopify with a free app we use. It's actually our app that allows you to add content below the product grid and while it can answer questions and it helps the customer, which it's meant to do, also, you just have that opportunity to add in more content to your page so you just build the strength and the relevance of your page for that particular topic.

And now you can use this in your SEO efforts. You can internally link from this and to this. You can create blog posts that link to this content. When you're doing your off page and your external SEO campaigns, you can use these pages as targets where you can actually link to them and you've got nice relevant content that's going to help that process.

Now, these guys do it on all the category pages. So here we've got bike stands and they've done the same here. They've got content below the product grid. And the issue with Shopify is this, you can't do this natively so you either need to do it on an app, or you need to create a custom template to do this, but you can do it.

You just need to yeah, use the app or create a custom template. It'd be nice if Shopify allowed us to do it natively because it certainly does help.

This is a really good example of the sort of search volume you can bring in and how you can rank your category pages and bring in traffic purely by setting up the structure in the best way. And then when you go and look at some of the keywords are ranking for so not their brand and keywords, but hiking boots, for example, their positioned to in their ranking, their category page.

North Face, so that's a brand, but they're ranking the brand page, which is also a category page. Camping chairs, ranking the category page and not looking at ranking the products individually. And it's a much easier process when you look at your SEO campaigns as well, because you're not trying to target thousands and thousands of different pages, which can be overwhelming.

You're just being ultra targeted and ultra specific in looking at your category pages in a certain way. So while it's not a hack, it's just a sound process for search engine optimization. It works really well. We do it with a lot of our stores. It takes a little more work because you've got to create that content upfront.

But as you can see here, this is a good example, and we're seeing more and more stores starting to do this. So the big stores are starting to catch on that a strategy like this can work. Okay. Hope that all makes sense. Thanks for watching. We'll see you next video.

Insert your tweetable quote/phrase here

Click to Tweet

301 Redirects For Shopify

url redirects in shopify

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, Jono from EcomX SEO here, hope everyone's going well this week with all the craziness around the world.

Just had a question in the Facebook group about how to deal with ... or the question was particularly about changing a theme and consolidating pages and products, and how to deal with that without losing any existing traffic. There's many different reasons you might want to remove products or change products or consolidate different pieces of a site or a store into other areas. So for example, let's say you've got a very well selling brand of a particular product, and that brand stops manufacturing that particular product, but you find another brand that does the same product, but you want to make sure you don't lose all that existing traffic you had to that product page.

So there's we can deal with that, and you could just change the content on the particular product page and maintain the existing product page. So you essentially swap out the brands. The problem with that is most times in the URL, which is a little more permanent in a Shopify store. And then on any site that you probably more than likely will have the brand name in the URL. So then you wouldn't be able to just change out the content on the page because the old brand will still be in the URL. So that's one reason you might want to do it possibly.

There's a new version of a product has come out and you just want to consolidate into a new product and make sure you get some more of the new product features into the URL. Because as we know, the URL is extremely important for our optimization. So there's many, many different reasons. So I'm just going to start at the basic level in this group, there's a lot of people who are just starting. So some of this stuff is new, and some of you are all over this stuff and are very experienced, so I'm just going to go through the basics of it, just for those who don't know much about it and they're just learning.

So, let's say in example where you're going to create a brand new product page because the old brand has stopped making that product. And that product page is indexed in Google with that particular URL. If you just deleted that product, so stop selling it all together and created a new product, then what happens is that URL will stay in Google's index for a period of time. It can be up to, I've seen them stay in the index up to three months, but generally a few weeks they'll stay in the index. If they click on that URL from a browser, it will go to what's called a 404 page and that's essentially telling the user and also Google, as the Google bots come in, that this page does not exist anymore.

And then what will essentially happen more than likely the user will click away and go to another site, because what they were looking for is not there. They may navigate to other areas of your site, but it's just not a great user experience in any sense. And because Google comes in and sees a 404 it's not a good signal for Google either. So there's a number of different ways we can deal with that, and they're called redirects. Now, what a redirect is, is a protocol for browsers. And then it's universal with Google as well. If you set up a redirect, physically what happens is when someone clicks on that link in the search engines and that link you may have dispersed elsewhere around the net.

So for example, in your social media profiles, it might be on another blog post. If someone wrote about your product, and they're not going to know that the URL has changed. So what happens is, someone clicks on it and it will re physically redirect them to the new page. Now there's a number of different redirects, but the most common one to use is called a 301 redirect, which is a permanent redirect. And what this basically does physically, it will redirect the user, but then also for Google and any other bots that are coming in, it tells the algorithm that it's a permanent 301 redirect and this is where the new page is.

But not only does it redirect the user, it redirects all the elements and the metrics of the old page to your new page. So if you have a heap of external links pointing to the old product page, internal links pointing to your product page, if you're getting 100 visitors today to that product, you'll be able to redirect those visitors through. So you maintain all the benefits you have of that product page to the new product page. So it's really important. We still get a lot of clients come in and they change products and they just delete them, which is number one, it's a missed opportunity, but you also can create problems because you end up with a heap of 404 pages.

And even though they drop out of the index over a period of time, Google still sees those 404 pages, and it's just not a great signal for them. So, you don't really want any URLs anywhere that that are not live. So you want to have that redirect set up. Luckily, it's really easy to do. Shopify, they didn't have it initially, but Shopify has a native 301 redirect set up and I'll go through that in a second. You can redirect more than one page to another page, and you can do this externally as well. So you can redirect essentially any page from any website, if you own that.

So if you have access to to the site, you can redirect that page to another site. So you can even redirect to someone else's page or URL if you need to. So it's very flexible. You just need access to basically the editing side of a particular site or of a store. There's a couple of things you just need to keep in mind though. You want to try and keep the relevancy of what you're redirecting from, to what you're redirecting to. So, let's say you've got a collection, you've got a general store, and you've got one collection that you want to re that you're not selling anymore, you don't want to redirect all that non-relevant traffic and non-relevant metrics to a completely new collection that's got nothing to do with that category.

So you just need to be a little bit careful about that. What would make more sense in that case is to create, for example a blog post about the old category, redirect that collection page or the category page to the blog post so you still maintain that traffic coming to the store, and you're still providing relevant information, but you're not necessarily selling that product. So, you just need to be a little bit careful how you deal with them. And the same with products, don't redirect from a product that's completely irrelevant to a new product.

Then if you're consolidating content or creating new products there's also that opportunity to re optimize that new page. So you can go away and do and be strategic about how you're going to create that. If you're setting up a new page to tweak the optimization, or if you're redirecting to an existing page, you can look at the optimization of that as well. So it has a number of different benefits. Now, any time you're doing a large number of 301 redirects or changing and the structure of your store significantly, or your site significantly, more than likely there's going to be some fluctuations in traffic and changes, and some traffic will drop off.

You'll pick up traffic elsewhere, but if you do it correctly, with all the things I've spoken about, generally you can maintain that traffic, and if you do it well, you can generally increase the exposure you get within Google. So now we'll go over to Shopify and really simple to do. So if you're say on a WordPress site you'd use a plugin, or you can even do it in what's called the HT access file on the server. With Shopify, the only way we've got access to do it is through the [inaudible 00:08:40] or there's actually two ways. You can use apps, but there's no need really to use apps unless you're doing them in bulk, because Shopify has a native way of doing it.

So down here in the search engine listing preview, this is where the URL is and this is what is going to be a changed. So let's say if you change the URL here, you'll see this dialog box pop up, and there's a checkbox. So, when you change URL, if you change URL of an existing collection, existing product, you can select this checkbox here. And then, so what we'll do just to show you at work. So that's our existing URL. So I'm just going to just going to copy the whole URL, put it in a notepad file. And then I'm just going to change the URL, select the redirect and then click save.

And then we'll grab that URL. Now, if we go back to the old URL, what should happen, and it sometimes doesn't happen in Shopify. And I'll explain that in a second, we put the old URL in the browser, and then redirect, and then you can see it redirects to the new URL. So now that 301 redirect is set up correctly. Now sometimes, depending on what theme you're using it, this doesn't work with Shopify. So what you need to do is go to ... and this is what I always check, go to Online Store, then go to Navigation, and you can see up here, the second code URL redirects. I click on that, and here you can actually see the URL redirects.

And if it doesn't work, more than likely it won't be in here, so you can create it manually. And then I've never had these not work if you do them manually. So, you can add in. So in this case, we would just add in. You don't need to add the first part or your core domain, you just need to add from where you're redirecting from survey collection, [inaudible 00:11:00] dog-joint-supplement, to collections. It's dog-joint-supplement-online. But you could set that up manually if it wasn't done using the dialog box. So in the case where you were possibly creating a brand new product page collection page, or you can do this with blog pages as well, this is where you would actually set your redirect.

So, in the example, if you were discontinuing a certain brand and you created the product under a brand new brand, this is where you would set up your new product page or collection page, and then you'd come and set the redirect from the old brand product or collection page, to the new brand product or collection page. And use this here. Now going deeper. For example if you were completely looking at restructuring the site or the store, so a brand new theme, or you're just really trying to optimize the entire setup and the content, it makes sense to then go away and essentially go through your optimization from scratch again.

So you'd come to something like Ahrefs or keywords everywhere, or whatever tools you're going to use. Google Keyword Planner, if you want a free option, is to come and actually look at your keyword research volume or do your keyword research. So you've got your volumes and your clicks that are coming through to your particular keyword you're looking at, and then make the decisions on how you're going to set up your URLs. So, I can't emphasize enough how important that is to take the time to do this to make sure you get your URLs correct. And then you can also look ... and this is what's good about Ahrefs, you get the keyword difficulty score as well.

So for example, instead of just, if you're looking to create a new collection with this keyword where you've got a volume of 6,000, but the keyword difficulty is 64, you might get a better return by creating one of these other keywords as your collection URL, and be able to benefit more quickly than if you went for this larger keyword. This is a broad example, but my point is just make sure you go and do that keyword research, if you're going to be making those major structural changes, you're going to have changes and fluctuations anyway, if you do that, so it makes sense just to go deeper into your research and make sure you're covering as much as the market as possible.

So to summarize the main thing with your consolidation, if you're going to go through this process, make sure you set up your 301 redirects properly. So you're not missing anything, and be rational about it. Don't redirect irrelevant traffic to a new page or a new product page, a new collection page. Yes you'll get the immediate benefit, if you're getting a lot of traffic to the old page, you'll get the immediate benefit of that traffic flowing through, but because it's irrelevant traffic you'll end up with high bounce rates, lower time on page and medium to long term, there's also the risk of reducing or having suppressions come in for those particular pages.

So, much better off to make sure you're doing it correctly and have that relevance organized and set up. So there's a lot more you can do with redirects. And there's a lot of technical stuff you can get into and use them for all sorts of reasons and strategies, but this is just a broad, basic overview of how it works and how you can use them. Thanks, I hope this was helpful.


Insert your tweetable quote/phrase here

Click to Tweet

Checking If Your Shopify Theme Has the Correct H1 Tags

shopify h1 tags

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, Jono here from EcomXSEO.

Just want to go through a quick tip today. Just finding with... Obviously, Shopify now is quite mature and there's a lot of new themes coming onto the market all the time. Just one thing you want to check is with your theme, most of the top themes are fine, but you just want to check your H tags.

This is a theme... I'm not going to say what name it is because I don't want to talk about and bag the theme too much because it's actually a really good thing, but there is a little bit of an issue with the H tags. So generally on a page, whether it's your home page, your collection page, and also a blog page or your product pages, you only want one H1 and you generally want that as your page title.

Now, sometimes this theme, what it's doing, it's actually showing the page or the collection title here as a H2. So we're going to go and need to get our developer to go and fix that for us and make this D H1. And then we're seeing that this is a H2 and then the actual product titles on the collection page are shown as H1. So Google comes in... And you've got three, what have we got here? How many products have we got in the collection page? We have five products in the collection page, so Google sees all these H1 tags and gets confused about what the page is about.

So you want to make sure that's sorted, both on your collection pages and your product pages, and then also your home page as well. If the home page doesn't have a H1 and it's only got, say one H2 two, and then underneath it, the rest are H3 and H4s, you can make the argument that Google's going to come in and see the first primary H tag as the H2, so it's not going to matter too much. But generally, we want to have a H1 tag on every page and only one of them, and then the less important elements as H2, H3 or H4 tags.

So very quickly, the easy way you can do it... A lot of you already know how to do it, but just right-click and go to Page Source, and then you can just Control F and add in your H tag, and you can see here, here's our first H1 and it's actually the first product in the collection. So if we go back here, we can see it's actually this title here. Then we can keep going through and we can see that they keep showing different products for H1. And then if we look at the H2, which is what we want as the H1, it's actually the page title here, that's the H2. So it's sort of backwards to what we want. It's been missed by the developers in this theme. It's not a good thing. I'll be talking to them to see whether we can have that changed on the theme updates because it doesn't help with SEO at all.

So just a quick tip. Just check your H tags. If you've set up your site properly, you're probably already organized anyway, but just double check because it was something that we didn't even think of. We just assume that theme developers set them up correctly, but you just want to make sure you go through that and ensure your H tags are set up the best they can. Thanks. Hope that helped.


Insert your tweetable quote/phrase here

Click to Tweet

Shopify / Amazon Hybrid Earnings June 2020

hybrid store

Below is a video I recorded on the topic above. Below that is a transcription of the video. It's probably just easier to watch the video....

Hey guys, Jono here from EcomXSEO, just going to update our Amazon earnings for our little Amazon associates slash Shopify hybrid store.

If you haven't subscribed to our channel yet, make sure you hit the subscribe button, hit the bell to get notifications. And also you can jump on over to our Facebook group where you can get information on Shopify SEO, just sign up there, answer a couple of questions and we'll let you in. Okay, so this sort of video series, I've just be going through some of the updates on our Shopify Amazon hybrid store. If you haven't seen some of the other videos, essentially what we've done is, we've got a Shopify store where we have our own branded products, but what we've also done is add in now about 250 Amazon associate products as well.

So we've got sort of multiple streams of income coming in on this store. We're about four months into the Amazon side of it. So I just wanted to update on the earnings for this month, or sorry, for last month, which is June, 2020. And then also talk about what we did on the site in that month.

So, this was a month before, so this was May. You can see we made $80. So I'm just going to go and go to the last month. Didn't work. Okay, there we go. Last month, June. And we can see we made $212. So, record month for our little Shopify Amazon test hybrid store, whatever you want to call it. So quite good. We actually had a bit of, in the middle of June, we had a bit of a traffic pullback. Now, what I think has happened is, we had a bit of a legacy pullback from the Google May update. It's an Australian store. So came back a little bit and pullback in traffic. And then we've actually, I'll show you in a second, but we've actually recovered to record highs.

So pullback, we lost a little bit of traffic. So in the middle of the month here you can see we didn't have a lot of clicks coming in. So the red line is clicks. A few little orders in there, but then as we got towards the end of the month, we started to get a bit more traffic, and we got some more orders. So $112 earned in Amazon associates fees, free revenue, and then all our products here as well. So we had 21 ordered items. So there was two items that weren't dispatched for the month. So actually the earnings will be a little bit higher there. So we're just at ... and then have a look at this month. So we're up to seven days in. So we'll go to this month.

And you can see already we're up to $66, 13 orders. So this is, well, actually that's only six days in. So you can see we're starting to grow, grow quite well. And this is because, well, there was a number of orders with high ticket price items, and some of those rankings have come up, some of those bigger items. So that would be one of the reasons. And also we had an uptick in traffic. So yeah, a bit of a test, like where do we go to from here with this store? I'll talk about that in a second, but I'm just going to bring over the analytics graph, just so you can see what sort of happened in the last, roundabout the last eight days. Okay. So this is the Google analytics graph for since the 29th of June. And we're now we're now on the seventh. So this is up until the sixth.

So you can see here, this is where the traffic sort of ... This is just organic users, by the way, not total. There's a fair bit of social coming into the site as well. So you can see we came down a little bit to where our organic users were, and it's even lower before this. Then you can see here from about July 1st, we've started to get a traffic increase, and we've got more and more. And we had a record day yesterday. So that's, I think that's equal or the highest traffic we've had in the last couple of months. And already today looks like we're going to beat that, I think, by the time the day's out. So that's a nice little increase in traffic.

You know, one of the things when you're working on your site organically and you see these pullbacks, it always can be a little bit disheartening and you wonder what you're doing sometimes. And then, you know, I've been in this long enough, you don't panic. You just keep doing what you're doing. And then, you know, if you get this pull back and then, I've talked about this, about these ranking waves before, you get this pullback, and then you start to get that, it comes back to even higher sometimes. A lot of times that's what happens.

So what have we done to do this? Well, actually in the month of June, did nothing. Were busy, really busy with client work and some other projects. So I just let it sit. Didn't put any new products in, no social stuff, nothing. Just let it sit. Then that, you know, the traffic came back a little bit, but we just left it. But then at the start of ... And you know, I'm not saying this is why this has picked up again, but then roundabout the ... This is why got the graph like this. Roundabout the 29th, there was two things that I did to this store, and it only took me 30 minutes, I reckon.

First was, we added ... So I had a feed, no, I had a feed for just our branded products in Google Shopping. So I added our entire feed, so all 250-odd products, into the feed. The reason I did that was, in the previous video you might've noticed or we'd spoke about how the Google Shopping free listings are available now. And they're rolling out around the world. Now, at the time we thought it was only available in the U.S., but I just thought I'd throw them in and see what happened. So I threw the products into the feed, let it sit for a couple of days. And I started ... Then I did some searches and I started seeing the products popping up in the free listings in Google shopping. So that was pretty cool.

But at that time, and I still think it's like that, they were only showing up during the day. And I think it's still at the moment they're not showing up at nighttime. So this is in Australia. So they're showing up during the day, but not nighttime. So I'll keep an eye on that. So that's one reason that ... And I'm not seeing any data coming in for clicks in the search console or merchant center saying the clicks are coming from Google shopping. It's still just saying they're all, it's all organic clicks, all this stuff. Just standard organic clicks coming in. So I don't know. My gut tells me that's helped. And the rankings have come up as well. So if nothing else, adding the products to Google feed, you're adding your store to a Google asset. Google loves that. Merely that fact could be helping.

The other thing we did was, in one of the previous videos, I spoke about a co-citation strategy we're testing, and we started this roundabout the same time. So if you want to go back and just understand what that is, you can go back a couple of videos in our channel. Co-citation and co-occurrence. And just testing it with our test Shopify store here to see whether it works. I think that's had a help as well, because there's some evidence to suggest that you can get some pretty quick results with that co-citation strategy. So that could be, those two combined, I think this is what's happening. Then throw another spanner in the works, it also could be just the site recovering after the Google May update. But obviously the other two strategies are helping as well. So we'll monitor over the next month. I think we're going to have another record month of Amazon associate earnings. So that's pretty cool. So yeah, just keeping everyone up to date with our little Shopify slash Amazon hybrid store.

So what do we do for now with this store? Well, I'm going to continue the co-citation co-occurrence strategy. If I do see that that Google shopping is starting to bring in some traffic and it's helping, I'm going to start adding more products. That's a fair bit of work for us to do properly, but I'm not at the point with this store yet to really go all-in on it. I'm going to leave it a couple more months. And then if we continue to see the increases and things are stable, then I think we'll throw a lot at it. And I think by the end of the year, we can try and get up to that sort of $1,000 a month mark. It's got huge potential, but like I said, we're so busy with everything else that it's almost like a little test site at the moment.

Okay. Hope that was interesting. Thanks. We'll see you next video.



Insert your tweetable quote/phrase here

Click to Tweet